I was a marketing major in college and I've always been fascinated by what I see as intriguing ad campaigns. Sometimes the campaigns themselves are far better than the products they're advertising. Some of the biggest ad campaigns revolved around Coke, McDonalds, Absolut Vodka, a brand of lite beer, Pepsi, Volkswagen, DeBeers diamonds, Nikes...etc. I really can't weigh in intelligently on this campaign though, because I'm not currently a beer drinker and I've never actually tasted Dos Equis beer.
When I was a kid growing up, I thought that my older brother Kyle was the most interesting guy in the world. I couldn't really call him a man, because he was only two years older than me. But he possessed boatloads of charm and charisma; and the women loved him. Why?!? Because he was supremely confident and he saw himself as Shaft and James Bond all rolled into one. Today he would be that persona that Denzel was talking about in Training Day, because King Kong had nothing on him.
Yeah my brother was born with charm and charisma and the women loved him; and me, I was born with the antidote. Or so it seemed when I was growing up.
I guess we're always moved by someone, we all look up to someone. I looked up to other male and female role models in my family too. My parents of course, uncles, aunts, grandparents; and like many young men of my generation I looked up to Malcolm X. All of us look up to someone; whether he is our hard working parent, a teacher that inspires us, an iconic historical figure or a man that looks at us on the boobtube and says "stay thirsty my friends".